UK FCA Cryptoasset Financial Promotions Regime

Requires cryptoasset promotions in the UK to be fair, clear, and not misleading under FCA rules.

12

Rules extracted

168

Obligations decomposed

14.0x

Avg obligations per rule

🇬🇧 United Kingdom

Jurisdiction

About this regulation

The UK Financial Conduct Authority finalized rules under PS23/6 (building on PS22/10) restricting the marketing of cryptoassets to UK consumers, effective 8 October 2023. Cryptoassets are classified as Restricted Mass Market Investments. The regime requires clear risk warnings, a mandatory 24-hour cooling-off period for first-time investors, appropriateness assessments, a ban on incentives to invest (including refer-a-friend schemes), direct offer financial promotion requirements, registration for crypto firms under the MLRs, and robust enforcement. Applies to all firms marketing cryptoassets to UK consumers regardless of location.

What AuditDSS covers

Source

1

Regulation

Extracted

12

Rules

Decomposed

168

Obligations

14.0x

Decomposition ratio

Each rule is decomposed into an average of 14.0 atomic obligations — the smallest testable units that can be independently violated.

Fully extracted & scored

All 168 obligations have been decomposed, titled, risk-scored, and embedded for semantic matching.

Risk scoring

Every obligation in UK Crypto Promotions (PS23/6) is scored across independent risk dimensions:

W

Obligation Weight

How critical within the regulatory framework

L

Violation Likelihood

How often breached in practice

E

Enforcement Evidence

Regulator enforcement history and penalties

C

Cascade Dependency

How many obligations depend on this one

Regulatory details

Full title
UK FCA Cryptoasset Financial Promotions Regime
Regulatory body
Financial Conduct Authority
Jurisdiction
🇬🇧 United Kingdom
Document type
policy-statement
Effective date
October 8, 2023
Issuing authority
Financial Conduct Authority (FCA)
Official source
View source document ↗

Who this applies to

crypto firmsFCA-authorized personsMLR-registered firmspromotersoverseas firms targeting UK consumers

Key requirements

  • risk warnings
  • 24-hour cooling-off period
  • appropriateness assessments
  • ban on incentives to invest
  • DOFP requirements
  • MLR registration
  • Consumer Duty compliance

Frequently asked questions about UK Crypto Promotions (PS23/6)

What is UK Crypto Promotions (PS23/6)?

The UK Financial Conduct Authority finalized rules under PS23/6 (building on PS22/10) restricting the marketing of cryptoassets to UK consumers, effective 8 October 2023. Cryptoassets are classified as Restricted Mass Market Investments. The regime requires clear risk warnings, a mandatory 24-hour cooling-off period for first-time investors, appropriateness assessments, a ban on incentives to invest (including refer-a-friend schemes), direct offer financial promotion requirements, registration for crypto firms under the MLRs, and robust enforcement. Applies to all firms marketing cryptoassets to UK consumers regardless of location.

Who does UK Crypto Promotions (PS23/6) apply to?

UK Crypto Promotions (PS23/6) applies to crypto firms, FCA-authorized persons, MLR-registered firms, promoters, overseas firms targeting UK consumers.

How many obligations does UK Crypto Promotions (PS23/6) contain?

AuditDSS has decomposed UK Crypto Promotions (PS23/6) into 168 atomic obligations from 12 rules. Each obligation is independently testable and risk-scored.

What are the key requirements of UK Crypto Promotions (PS23/6)?

The key requirements include: risk warnings, 24-hour cooling-off period, appropriateness assessments, ban on incentives to invest, DOFP requirements, MLR registration, Consumer Duty compliance.

How can I assess my UK Crypto Promotions (PS23/6) compliance?

Upload your compliance policy to AuditDSS. The platform maps your document against all 168 UK Crypto Promotions (PS23/6) obligations using deterministic AI scoring — not checklists or LLM summaries. You get a risk-scored gap analysis showing exactly which obligations are covered, partially covered, or missing.

Which jurisdiction enforces UK Crypto Promotions (PS23/6)?

UK Crypto Promotions (PS23/6) is enforced in United Kingdom by Financial Conduct Authority.

When did UK Crypto Promotions (PS23/6) come into effect?

UK Crypto Promotions (PS23/6) became effective on October 8, 2023.

What industry does UK Crypto Promotions (PS23/6) apply to?

UK Crypto Promotions (PS23/6) is primarily relevant to the AML & Counter-Terrorism Financing industry. AuditDSS covers 64 regulations in this industry sector.

Build a UK Crypto Promotions (PS23/6) compliance pack

Don't have a compliance policy yet? AuditDSS generates a complete compliance pack for UK Crypto Promotions (PS23/6) — alone or combined with other regulations your business needs. Every clause is mapped to specific obligations.

Policy

High-level commitments and governance framework covering UK Crypto Promotions (PS23/6) requirements.

Procedures

Step-by-step operational procedures to implement each policy commitment.

Forms & checklists

Ready-to-use forms, registers, and checklists for day-to-day compliance operations.

Multi-regulation

Combine UK Crypto Promotions (PS23/6) with other regulations into a single unified compliance pack for your business.

Already have a policy? Assess it against UK Crypto Promotions (PS23/6)

1

Upload your document

Upload your compliance policy, program manual, or operational document. AuditDSS accepts any text-based document.

2

AI maps against 168 obligations

Your document is scored against every obligation in UK Crypto Promotions (PS23/6). Each claim is mapped to the obligation tree and evaluated for coverage.

3

Risk-scored gap report

Receive every gap ranked by risk priority with remediation guidance, enforcement evidence, and cascade impact analysis.

Related regulations in AML & Counter-Terrorism Financing

Assess your UK Crypto Promotions (PS23/6) compliance

Upload your document and get a risk-scored gap analysis against 168 UK Crypto Promotions (PS23/6) obligations in under 5 minutes.